Description
This course is very helpful for all those who are either preparing for GMAT or planning to do an MBA. It is divided into four different sections like Marketing Basics Overview, Marketing insights and analysis, Branding and communication, and Business Strategy and will cover all the important topics of Marketing in MBA. The last section of the module will further help you in understanding various strategies used by companies
1. Marketing Overview
What is marketing?
Demand wants and needs & Maslow’s hierarchy of needs
How money flows in the Modern Economy
STP (Segmentation targeting and positioning)
Marketing Mix i.e 4P’s (Product, Price, Place, Promotions) and 7P’s of Marketing.
SWOT analysis
2.Marketing insights and analysis
a) Analyzing Consumer
Generation characteristics
The adoption curve for any product or service
How Customer Insights helps in segmenting and targeting
c) Business analysis
Product and market segmentation
Communication channels
Marketing funnels
Unit economics
d) Marketing Information System
Types of data
Recommendation engine
What is a Marketing Intelligence system
Types of data used in MIS
Data-driven recommendation engine
How does a recommendation engine work?
3.Marketing communication and branding
What is branding and the advantages of branding?
Types of branding?
Tesla brand positioning and Product differentiation using POP and POD (perceptual map)
Emotional branding and Brand mantra(Communicate simplify and inspire)
Brand equity (Perception, preference, and behavior)
BAV model and brand resonance model
Brand revitalization
Line extension product extension and category extension
Brand dilution
Service marketing Service marketing triangle
4.Business Strategy (Sales and Expansion)
What is a business strategy Why do we need it
Market structure(leader, challenger, follower, and nickers strategy )
Porter five competitive forces (Competitive rivalry, Threat of new entrance, Power of suppliers, Power of customers, Threat of substitute products)
Marketing competition and Defensive marketing (preemptive, counteroffensive, flank, contraction, mobile attack)
Follower strategy (product imitation, conscious parallelism cloner, imitator, and adapter)
Samsung Horizontal and vertical expansion to achieve economy of scope and economy of scale.
Amazon killing competition strategy using diversification
Apple ecosystem strategy
Lenskart omnichannel integration
Product life cycle
Expanding the market share pie using the Ansoff matrix
Price cut strategy (low-quality trap, fragile market share trap, shallow pockets trap, price war trap)
Zero cost marketing strategy
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