Description
This complete course from A to Z is designed to help you perform better SEO audits for your clients or in-house projects. The course will cover all aspects of SEO auditing and will use the MOZ template and scale as a framework.
The course will start with an introduction to SEO and the importance of auditing. You will learn about the different types of SEO audits, including technical, on-page, and off-page audits.
Next, the course will delve into the technical aspects of SEO, including site architecture, crawlability, and indexability. You will learn how to use tools like Google Search Console to analyze your website’s technical SEO performance.
The course will then move on to on-page SEO, where you will learn about the importance of keyword research, meta tags, and content optimization. You will also learn about the MOZ template and scale, and how to use it to perform an on-page SEO audit.
In the next section, the course will cover off-page SEO, including link building and reputation management. You will learn about the different types of links and how to analyze the quality of backlinks using tools like MOZ.
Finally, the course will conclude with an overview of the reporting and recommendations process. You will learn how to present your findings to your clients or in-house team, and how to make actionable recommendations for improving the website’s SEO performance.
Throughout the course, you will have access to a variety of resources and tools, including the MOZ template and scale, which will enable you to perform thorough and accurate SEO audits. Whether you are working at an agency or in-house, this course will provide you with the knowledge and skills you need to improve your website’s SEO performance and drive more traffic and revenue.
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