Description
Corporate Strategy refers to strategic decision-making by looking across all of a firm’s businesses to determine how to create the most value. A corporate strategy entails a clearly defined, long-term vision for the company.
In order to develop a corporate strategy, firms must look at how the various business they own fit together, how they impact each other and how they can be connected to each other(exploring synergies)
Course Layout
Introduction
What is Corporate Strategy?
Corporate Strategy vs Business Strategy
Why is corporate strategy important? Part 1
Why is corporate strategy important? Part 2
Corporate Strategy
What are the Components of Corporate Strategy?
Allocation of Resources
Organizational Design
Portfolio Management
Strategic Tradeoffs
Strategic Tradeoffs: Generating returns
Strategic Tradeoffs: Incentives
Synergies
What are synergies?
Types of corporate strategy
Types of corporate strategy
Growth Strategy
Concentration Growth Strategy
Vertical and Horizontal Integration Concentration Growth Strategy
Diversification
Reasons companies use Diversification Strategies
Conglomerate growth
Stability Strategies
Profitability-driven
Stay-as-it-is strategy
Retrenchment strategy
Turnaround strategy
Divestiture
Re-invention strategies
Evolutionary strategies
Revolutionary strategies
Porter’s five forces
Porter’s 5 forces
Competition in the Industry
Potential of new entrants into the industry
Power of suppliers
Power of customers
Threat of substitute products
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All our instructors have years of experience with the subjects/tools they teach about.
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