[25% Off] Certification in Marketing Management Course Coupon

Description

Description

Take the next step in your career! Whether you’re an up-and-coming professional, an experienced executive, aspiring manager, budding Professional. This course is an opportunity to sharpen your leadership and management abilities, increase your efficiency for professional growth and make a positive and lasting impact in the organization.

With this course as your guide, you learn how to:

• All the basic functions and skills required for the Marketing Management role.

• Transform your business with more detailed oriented marketing tools so that your organization can achieve it’s target.

• Get access to recommended templates and formats for common Marketing processes.

• Learn useful case studies, industry practices and demonstrations of different Marketing practices with useful forms and frameworks

• Invest in yourself today and reap the benefits for years to come

The Frameworks of the Course

Engaging video lectures, case studies, assessment, downloadable resources and interactive exercises. This course is created to Learn how to be an effective Manager with Marketing knowledge and skills. Learn skills in marketing, advertising, branding, marketing communication.

Management of sales and marketing in the workplace is a matter of central concern to all managers and not only to Marketing professionals. Therefore, all managers, irrespective of their functional areas, are called on to solve problems that involve significant Marketing Management issues. Basic knowledge and better understanding of Marketing Management would help them in solving such problems. This course aims at imparting knowledge of Marketing Management, Adverting, Brand building, Strategic Management, Pricing, Marketing communication.

The course includes multiple Case studies, resources like formats-templates-worksheets-reading materials, quizzes, self-assessment and assignments to nurture and upgrade the Marketing skill.

• In the first part of the course (Section 1-10), you’ll learn the most common marketing management processes like strategic planning, social responsibilities, analyzing of marketing opportunities, segmentations, product concept, advertising and retailing, supply chain management, sales promotion, pricing and customer relationship.

• In the middle part of the course (Section 11-14), you’ll learn how to better manage and develop competency, manager career progression. You will also learn the skills required for a Marketing Management function with downloadable resources and applicable articles.

• In the final part of the course (Section 15), you’ll develop the ability analyze and solve Marketing Management issues or scenarios with assignments related to Marketing Management, Branding, Advertising and Sales and Practice tests.

You will get full support and all your quarries would be answered guaranteed within 48 hours.

Course Content:

Part 1

1. Study Plan

· Study Plan and Structure of the Course

2. Marketing Scope and concepts

1. Defining the marketing, Scop and Concept

2. Creating and capturing customer value

3. Building customer relationship

4. Analyze the marketing environment

5. Managing marketing activities

3. Consumer and Business market

6. Consumer Marker and Buying Behavior

7. Business Market

8. Business buyer behavior

Part 2

4. Designing customer driven strategy and mix

9. Creating value for target customer, product, services and brands

10. Information to get customer insight

11. New Product development and Life Cycle strategies

5. Pricing

12. Understanding customer value

13. Pricing strategies

6. Marketing channels and Communication

14. Managing, Logistics, Supply chain management

15. Retailing, Wholesaling

16. Integrated marketing communication

17. Sales promotions, Advertising, Public relations

18. Marketing Communication Tool

7. Sales management

19. Sales Management

20. Creating Competitive Advantage

8. Concept of Global Market

1. Global marketing strategies for Indian firm

2. Sustainable Marketing

Part 3

9. Assignments

3. Marketing as a Manager

4. Marketing channels for the Manager’s

5. Practice Test

Downloadable Resources and Templates

1. Academic Supply Chain Management

2. Template Flyer

3. Brand Plan Outline

4. CRM Excel Template

5. Price List Template

6. PR Plan Template

7. Strategic Marketing Plan sample

8. Wholesale Terms and Conditions

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