Description
Introducing the Future of Digital Marketing: AI-Powered Mastery
In a digital realm saturated with countless marketing courses, stand at the cusp of a revolutionary learning experience. Welcome to ‘The AI-Powered Digital Marketing & Digital Advertising Guide’ by Ing. Tomas Moravek, an award-winning digital marketing expert with a proven track record of enlightening over 900.000+ students.
What sets this course apart?
It’s not just another digital marketing tutorial. It’s a forward-thinking, AI-centric odyssey into the future of online marketing. While traditional courses might give you the basics, we propel you into the next era, harnessing the unmatched power of Artificial Intelligence.
Every section of this course is meticulously crafted, ensuring you’re not only updated with the latest in the digital world but are also equipped with cutting-edge AI tools and strategies. From leveraging ChatGPT’s prowess in content creation to diving deep into Meta’s AI functions, this course is a beacon for modernity and innovation.
So, if you’re seeking a course that’s not just about digital marketing but about pioneering it, you’ve found your match. Dive in, and let’s co-create the future of digital marketing, one AI-powered strategy at a time.
Section 1: Introduction: Animated Dive into Digital Marketing & Resource Center Guide
Embark on a captivating animated journey into the heart of digital marketing. With a premium voice-over guiding your way, this introduction not only sets the stage for what’s to come but also ensures you’re well-equipped. Plus, discover the treasure trove of resources in our Google Drive center, designed to complement and enhance your learning experience. This is where your transformative digital marketing adventure begins.
Section 2: Unleashing the Power of ChatGPT (Free Version) & Keywords Everywhere
Dive into super practical screen recordings that guide you through maximizing the potential of the free version of ChatGPT. Paired with ready-made templates from Keywords Everywhere, you’ll master techniques for copywriting efficiency, keyword research, marketing, social media planning, YouTube content creation, video production, SEO, and advertising. Witness firsthand how to seamlessly integrate these tools to elevate your digital marketing game.
Section 3: Advanced Content Optimization with ChatGPT Plus & Plugins (Paid Version)
Embark on a hands-on journey through super practical screen recordings, delving deep into the world of ChatGPT and its plugins. Learn to analyze and optimize written content from websites and videos, and craft comprehensive blog posts and a strategic social media calendar. This section is a goldmine for those looking to refine their content strategy and execution.
Section 4: Mastering Email Outreach with AI Creator Hub & Apollo AI Writing Assistant
Through super practical screen recordings, explore the capabilities of AI Creator Hub and Apollo AI Writing Assistant. This section primarily focuses on crafting compelling emails, newsletters, and outreach campaigns. Witness the transformative power of AI in enhancing your email marketing strategies.
Section 5: Design & Creativity Supercharged with DALLE-E 2, Looka, Adobe Firefly, & Ad Creative AI
Step into the realm of design and creativity with super practical screen recordings. Harness the power of DALLE-E 2 for content creation, Looka for logo designs, Adobe Firefly for picture adjustments, and Ad Creative AI to produce captivating social media designs at lightning speed. This section is a haven for those looking to blend creativity with AI efficiency.
Section 6: Content at Scale AI – Complete Blog Posts 3.000+ Words 3 NLP Engines
Revolutionize your content creation process with our innovative tool! Create complete blog posts with over 3,000 words effortlessly, thanks to the combined prowess of 3 advanced NLP engines. Tackle writer’s block head-on and elevate your content strategy with engaging, high-quality articles that captivate your audience. Explore the future of content creation.
Section 7: Building & Optimizing Websites – WordPress, CloudFlare, & Speed Mastery
Through super practical screen recordings, delve into the intricacies of building lightning-fast websites. Learn to use WordPress Website Builder, set up CloudFlare for enhanced protection and speed, and achieve a remarkable 99/100 speed score. This section also covers blog setup, ensuring you have all the tools to create and maintain a high-performing website.
Section 8: On-Page SEO Mastery with SEO Yoast
Elevate your SEO game with super practical screen recordings that guide you through the correct setup of SEO Yoast. This section is dedicated to ensuring your content is optimized for search engines, enhancing its visibility and reach.
Section 9: Google Search Console – Your On-Page SEO Powerhouse
Through super practical screen recordings, immerse yourself in the world of Google Search Console. This tool is essential for measuring your site’s search traffic and performance, fixing issues, and making your site shine in Google Search results. Learn to optimize your content with search analytics, submit sitemaps, receive alerts on issues, and understand how Google Search perceives your pages. This section is a must for anyone serious about mastering on-page SEO.
Section 10: Mastering Google Analytics 4
Dive into the future of digital analytics with our hands-on screen recordings on Google Analytics 4 (GA4). This next-generation tool is not just an upgrade; it’s a complete reimagining of what analytics can be. With GA4, you’ll be equipped to collect event-based data from both websites and apps, giving you a holistic view of the customer journey. Unlike traditional session-based analytics, GA4 offers event-based data collection, enhanced privacy controls, predictive capabilities, and direct integrations to media platforms. Whether you’re new to analytics or a seasoned pro, our practical screen recordings will guide you through the nuances of GA4, ensuring you harness its full potential. From setting up data collection for the first time to integrating GA4 with various platforms, this section has got you covered. Elevate your analytics game and stay ahead in the digital age with our comprehensive guide to Google Analytics 4.
Section 11: Mastering SEO with Rank Math [On-Page SEO & Content AI]
Dive into the world of SEO with Rank Math, a game-changing SEO plugin for WordPress. This section offers super practical screen recordings that guide you through the intricacies of optimizing your content using Rank Math’s built-in suggestions, all based on widely-accepted best practices. Say goodbye to manual configurations and let Rank Math do the heavy lifting. From setting up SEO for WordPress to controlling indexable pages and enhancing your website’s appearance in search results with structured data, Rank Math has got you covered. Experience a clean and intuitive user interface that presents crucial SEO information right when you need it. Plus, with Rank Math’s commitment to performance and industry-leading support, you’re in for a seamless SEO journey. Equip yourself with the tools and knowledge to rank higher and make a mark in the digital realm.
Section 12: The Fusion of Psychology of Persuasion and On-Page SEO
Unlock the secrets of the human psyche and elevate your on-page SEO strategies. This section, enriched with super practical screen recordings, delves deep into the art and science of persuasion, teaching you how to craft content that not only ranks but resonates. Understand the psychological triggers that influence user behavior and learn how to seamlessly integrate them into your landing pages. By merging the principles of persuasion with on-page SEO techniques, you’ll create landing pages that captivate, convert, and climb the search rankings. Dive into a transformative journey where psychology meets SEO, and discover the power of persuasive content that’s optimized for both search engines and human minds.
Section 13: Structured Data Mastery for YouTube Video [On-Page SEO]
Elevate your YouTube video’s visibility in search results with the power of structured data. In this hands-on, screen-recorded section, you’ll delve deep into the intricacies of structured data, learning how to effectively annotate your YouTube content for search engines. By adding this rich layer of context, you’ll ensure that search engines not only understand the content of your videos but also present them in the most engaging way possible in SERPs. Master the art of crafting detailed, accurate, and compelling structured data to give your YouTube videos the SEO edge they deserve. This is where technical SEO meets video content, ensuring your videos not only shine but are also discoverable by a wider audience.
Section 14: WooCommerce Settings & Payments
Elevate your e-commerce experience with the seamless integration of WooCommerce Payments. Designed exclusively for WooCommerce stores, this payment solution simplifies transactions without any monthly fees. With just a few clicks, set up a global payment system that caters to a worldwide audience.
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Global Reach with Local Convenience: WooCommerce Payments empowers your store to accept credit cards, debit cards, Apple Pay, and even popular local payment methods. By also incorporating digital wallets like Google Pay, you offer your customers a plethora of payment choices, ensuring their convenience.
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Sell Locally, Impact Globally: Whether you’re catering to local customers or reaching out to a global audience, WooCommerce Payments has got you covered. Plus, with the innovative ‘Tap to Pay on iPhone’ feature, in-person contactless payments become a breeze.
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Unparalleled Support: Say goodbye to long waits! WooCommerce Payments ensures that you receive timely support whenever you need it. Moreover, if you’re a high-volume store, there are custom solutions tailored just for you.
In this section, you will learn how to effortlessly set up WooCommerce Payments, ensuring you online store offers a smooth and efficient checkout experience. By the end of this module, you’ll be equipped to provide a versatile payment solution that resonates with customers from all corners of the globa
Section 15: Mastering WooCommerce – Products, Attributes, Categories, Taxonomies, and More
Dive deep into the heart of WooCommerce and discover the intricacies of product management. This section is a comprehensive guide to setting up and organizing your online store for maximum efficiency and user-friendliness.
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Structured Product Management: Learn how to seamlessly categorize your products using attributes, categories, and taxonomies. By creating a well-structured product hierarchy, you ensure that customers can easily navigate and find what they’re looking for.
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Smart Filters with WOOF: Implement the power of the WOOF – WooCommerce Products Filter to enhance your store’s search capabilities. This plugin allows customers to filter products by any criteria, ensuring a tailored shopping experience. Whether it’s by color, size, price range, or any custom attribute, WOOF makes product discovery a breeze.
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Efficient Product Uploads with WP All Import: Say goodbye to tedious manual product uploads. With WP All Import, you will learn how to bulk import products, images, and other data into their WooCommerce store. This plugin streamlines the process, making it easy to keep your store updated with the latest products.
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Dynamic Product Display: Understand the importance of showcasing your products in the best light. Learn techniques to optimize product images, descriptions, and other essential details.
By the end of this section, you will be equipped with the tools and knowledge to create a dynamic WooCommerce store that offers a seamless shopping experience. From product uploads to smart filtering, every aspect is covered to ensure your store stands out in the e-commerce landscape.
Section 16: Elevate Your WooCommerce Checkout Experience
Dive into the transformative world of WooCommerce with the game-changing Flux Checkout plugin. This section offers you a hands-on guide to redefining your WooCommerce checkout experience. With Flux Checkout, you’ll be able to provide your customers with a streamlined, user-friendly checkout process, ensuring higher conversions and enhanced user satisfaction.
Flux Checkout stands out with its clean design and intuitive multi-step checkout process. It’s fully compatible with various devices, from desktop computers to mobiles like iPhones and Androids. The plugin also boasts an address autocomplete feature powered by the Google Maps API, ensuring accuracy and speed in customer details entry. Plus, for those who already use an address autocomplete plugin, Flux Checkout offers seamless compatibility.
But that’s not all! The plugin is translation-ready, coming with multiple language translations, ensuring you cater to a global audience. And if you ever decide to change domains or need support, the Iconic team has got you covered with their flexible licensing and dedicated support.
In this section, you’ll gain practical insights through screen recordings, showcasing how to integrate and optimize the Flux Checkout plugin for your WooCommerce store. By the end, you’ll be equipped to offer your customers an unparalleled checkout experience, setting your online store miles ahead of the competition.
Section 17: Mastering WooCommerce Marketing, Coupons & Google Free Listings
Unlock the full potential of your WooCommerce store with our comprehensive guide to WooCommerce Marketing and Google Free Listings. In this section, you’ll delve deep into the robust marketing features that WooCommerce offers, ensuring you maximize your store’s reach and conversion rates.
With WooCommerce Marketing, you’ll discover the power of centralized marketing, where you can manage and create campaigns directly from your WooCommerce dashboard. From setting up and distributing enticing coupons to running promotional campaigns, WooCommerce Marketing equips you with the tools to drive more sales and retain loyal customers.
But the magic doesn’t stop there! We’ll also introduce you to Google Free Listings, a game-changer for online retailers. With Google Free Listings, your products can appear on Google Search, Google Shopping, and more, without the need for paid ads. This means more visibility, more organic traffic, and ultimately, more sales for your WooCommerce store.
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