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The Kano Analysis Diagram is one of the most popular voice of the customer tools available, and for good reason. It provides you with a framework to understand what customer data you need, how to get it and how to present it effectively. By taking this course, you will learn how to deploy a Kano Analysis Diagram to full effect. This will empower you to engage with your current and potential customers to understand what delights them, what satisfies them and what dissatisfies them. Once you have graphically mapped this out, you can use your diagram to make big decisions, impact your people, processes and products alike. In this course, we will explore: